| People | Locations | Statistics |
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| Tekkaya, A. Erman |
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| Förster, Peter |
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| Mudimu, George T. |
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| Shibata, Lillian Marie |
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| Talabbeydokhti, Nasser |
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| Laffite, Ernesto Dante Rodriguez |
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| Schöpke, Benito |
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| Gobis, Anna |
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| Alfares, Hesham K. |
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| Münzel, Thomas |
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| Joy, Gemini Velleringatt |
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| Oubahman, Laila |
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| Filali, Youssef |
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| Philippi, Paula |
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| George, Alinda |
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| Lucia, Caterina De |
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| Avril, Ludovic |
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| Belachew, Zigyalew Gashaw |
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| Kassens-Noor, Eva | Darmstadt |
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| Cho, Seongchul |
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| Tonne, Cathryn |
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| Hosseinlou, Farhad |
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| Ganvit, Harsh |
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| Schmitt, Konrad Erich Kork |
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| Grimm, Daniel |
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Masurel, E.
in Cooperation with on an Cooperation-Score of 37%
Topics
Publications (13/13 displayed)
- 2017The Importance of Friends and Relations in Tourist Behaviour: A Case Study on Heterogeneity in Surinam
- 2013The influence of cross- border knowledge interaction on the relation between key subsystems of the ris and innovation performance of dutch smes
- 2012Economic performance of migrant entrepreneurs in the high- tech sector: Design and application of the galaxy model
- 2011Bridging the gap between Universities of Professional Education and Small-and Medium-sized Enterprisescitations
- 2009The low participation of urban migrant entrepreneurs: Reasons and perceptions of weak institutional embeddedness
- 2008Integrative assessment of tourists' satisfaction: An empirical analysis of visitors of the Anne Frank House in Amsterdamcitations
- 2006Gender differences in ethnic entrepreneurshipcitations
- 2004Differences between first-generation and second-generation ethnic start-ups: Implications for a new support policycitations
- 2004Breeding places for ethnic entrepreneurs: A comparative marketing approachcitations
- 2003Diversity in entrepreneurship: Ethnic and female roles in urban economic lifecitations
- 2002Motivations and performance conditions for ethnic entrepreneurshipcitations
- 2001Intermodel freight terminals: marketing channels and telecommunication networkscitations
- 2001Intermodal freight terminals: Marketing channels and telecommunication networkscitations
Places of action
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article
Intermodel freight terminals: marketing channels and telecommunication networks
Abstract
This paper seeks to highlight the importance of modern telecommunications networks in combined transport marketing channels deployed for intermodal terminals. To develop a customer-based and broadly applicable framework for studying combined freight transport in Europe, the use of the marketing channel theory is advocated. The central research question addressed in this paper is: which opportunities do telecommunications networks offer to intermodal freight terminals in order to function more efficiently in combined transport marketing channels? After a description of the information sector and telecommunications networks, recent developments in these booming sectors are pinpointed and the opportunities offered to intermodal freight terminals and combined transport are mapped out. The central focus is on intermodal freight terminals in combined transport marketing channels in which different types of flows are employed (e.g. payment, ordering, promotion, etc.). All these marketing channel flows are, in principle, customer-driven and require a lot of tailor-made information and, thus, also the use of proper telecommunications networks. This paper describes the changing scene of intermodal freight terminals with a particular view to the opportunities-service change, service development, market development, diversification-for intermodal freight terminals to improve their competitive position by using the information and communication technology sector. The main message is that there are numerous opportunities for intermodal freight terminals to function more efficiently.
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