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| Tekkaya, A. Erman |
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| Förster, Peter |
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| Mudimu, George T. |
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| Shibata, Lillian Marie |
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| Talabbeydokhti, Nasser |
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| Laffite, Ernesto Dante Rodriguez |
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| Schöpke, Benito |
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| Alfares, Hesham K. |
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| Münzel, Thomas |
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| Joy, Gemini Velleringatt |
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| Filali, Youssef |
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| Belachew, Zigyalew Gashaw |
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| Kassens-Noor, Eva | Darmstadt |
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| Cho, Seongchul |
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| Tonne, Cathryn |
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| Hosseinlou, Farhad |
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| Ganvit, Harsh |
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| Schmitt, Konrad Erich Kork |
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| Grimm, Daniel |
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Sethi, S. P.
in Cooperation with on an Cooperation-Score of 37%
Topics
Publications (10/10 displayed)
- 2022Integrating equipment investment strategy with maintenance operations under uncertain failurescitations
- 2010An Incomplete Information Inventory Model with Presence of Inventories or Backorders as Only Observationscitations
- 2008Inventory Problems with Partially Observed Demands and Lost Salescitations
- 2008Optimal Advertising and Pricing in a New-Product Adoption Modelcitations
- 2006Optimality of Base-Stock and (s, S) Policies for Inventory Problems with Information Delayscitations
- 2005 $${cal K}$$ -Convexity^1 in $$Re^{n}$$ citations
- 2004Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approachcitations
- 2003Optimal Pricing of a Product Diffusing in Rich and Poor Populationscitations
- 2003Harvesting Altruism in Open-Source Software Developmentcitations
- 2001Stochastic Multiproduct Inventory Models with Limited Storagecitations
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document
Optimal Advertising and Pricing in a New-Product Adoption Model
Abstract
A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The model has a great potential to be used in obtaining solutions and insights in a variety of differential game settings.
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